The Problems
The Solutions
Media Relations
Brand credibility is more meaningful than ever before. Savvy consumers are looking for brands they can trust. Creating meaningful relationships with journalists is one of the most powerful tools a brand can have to gain both credibility and publicity.
Our 360 degree approach: We start by discovering and architecting the news-worthy stories your company has to tell and build a holistic media strategy from there. We then leverage your story angles with our rolodex of journalists to spotlight your brand and experts by EARNING media coverage for your company, not paying for it.
On-going Media Strategy
Story Mining
Story Pitching
Strategic Partnerships
Press Release Creation
+ Testimonial from Head of Brand at The Farmer’s Dog
"Alexa brings a deep understanding of brands, business, and people to PR, and it's this holistic approach that has allowed us to unlock PR & earned media as a key growth channel. She listens intently to our needs and goals, but is never afraid to challenge our assumptions and approaches; she entertains all ideas and sweats the small stuff (ask about her "wine cork" enunciation training!), but ensures we never lose sight of the big picture; she's a modern, digitally savvy marketer, but also understands that authentic relationships and "traditional" media can drive real, enduring results. She also happens to be a lovely human being and a joy to be around. Whether you're a start-up looking to reach your next level of awareness and growth or a large company seeking to rewrite your story, I highly recommend Alexa as a communications coach, publicist, and strategic PR and marketing partner."
- Eric Tsytsylin Head of Brand at The Farmer’s Dog
On-Camera Media Training
By training with a seasoned journalist, your spokesperson or CEO will develop the skills and confidence to be memorable, persuasive and authentic on-camera.
Whether you’re streaming live on a social media platform from your living room, presenting on a video-conference call or appearing on a national morning show, it’s almost guaranteed that you or someone from your company will need media coaching.
Virtual Rehearsals
Vocal Exercises
Body Language Coaching
Time Management
Critical Questions Coaching
+ Testimonial from Segment Producer at Good Day Chicago
"Alexa is a PR Pro who genuinely cares about her clients. She utilizes her background in broadcast journalism to craft visual and dynamic segments and she is extremely easy to work with. She has a true understanding of the inner workings of media and the best ways to pitch each of her clients."
- Adina Klein - Segment Producer at Good Day Chicago
Brand Equity Building
Do you know what you want to say, but you’re not sure how to put it into words? Is it difficult to explain your business to potential customers? Are you searching for your brand voice?
Let’s create cohesive simple messaging that can quickly tell your brand story and sell why your brand matters to the media and consumers.
Brand Story Creation
Brand Messaging
Target Audience Discovery
Mission Statement
Brand Values
+ Testimonial from The House Redo Team
“Working with Alexa brought into sharp focus exactly the issues we were having with our start up messaging. As we continue to reshape our brand, she has been an invaluable resource in the whole process. Honest and professional, with her steerage we look forward to growing our business.”
- The House Redo Team
Ready for the spotlight?
build up your brand today.